Ship conversion-focused improvements on a reliable cadence
Run two-week sprints to test copy, layouts, and flows using Dubstack’s component library and instrumentation.
Tight loops, clear wins
Audit current pages, analytics, and qualitative feedback to identify drop-offs and quick wins.
Plan sprints that pair quantitative signals with qualitative research to inform hypotheses.
Deploy experiments with prebuilt sections, capture learnings, and feed them into long-term roadmaps.
Marketing or growth teams that need to iterate on landing pages without spinning up full rebuilds.
Key Benefits
Reusable components and analytics reduce design and dev cycles.
Each sprint pairs a hypothesis with instrumentation so impact is clear.
Every test feeds a living backlog and knowledge base.
How It Works
Assessment & Setup
Review analytics, heatmaps, and messaging to identify gaps and opportunities.
Hypothesis Planning
Pair qualitative insight with data to prioritize sprint experiments.
Build & Ship
Implement changes using Dubstack sections, QA thoroughly, and launch.
Review & Roll Forward
Evaluate results, update documentation, and plan the next sprint.
What's Included
- Optimization backlog with prioritized experiments
- Copy, design, and analytics recommendations
- A/B test or sequential test plan
- Launch checklist and QA workflows
- Sprint retrospective template
Expected Outcomes
Incremental gains stack over recurring sprints.
Reduce turnaround time for new ideas from weeks to days.
Documented learnings inform future campaigns.
Frequently Asked Questions
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