Build a Reporting Rhythm Clients Love

Great service providers don't wait for clients to ask how things are going. They show the path, celebrate wins, and surface blockers proactively. Here's a lightweight rhythm to emulate.

1. Agree on the Signals

Start with three tiers of metrics: the north star, supporting indicators, and leading signals. Document them inside the reporting section so expectations stay aligned.

2. Standardize the Recap

Use Dubstack's case study and testimonial structures as inspiration for your weekly recaps. Lead with what changed, why it mattered, and what's next.

3. Make Next Steps Concrete

Every update should include a short action list with owners and due dates. Transparency keeps momentum high and prevents surprise fire drills.

4. Archive the Wins

Drop highlights into your proof library. You'll have a steady stream of fresh testimonials and metrics to reuse across the site.