Productize Services Without Losing Your Spark

Moving from custom consulting to productized services is one of the fastest ways to increase margin and reduce sales friction. Here's how to use Dubstack to make that transition feel natural.

1. Define Outcomes, Not Inputs

Your service cards should describe the outcome buyers get, not the hours or deliverables. Use the provided sections to tie outcomes to proof and common questions.

2. Show the Journey

The case study section is built for narrative storytelling. Map the before/after, include the metrics that matter, then invite readers to imagine themselves in the client's shoes.

3. Offer a Low-Lift Next Step

Pair every service page with an obvious starting point: a workshop, audit, or discovery call. Update the CTA config so that prompt is visible on every page.